Another Attack on Dark Skin Women, by Diddy?

* It's interesting how Diddy's management team discriminated against darker shade women, especially since Diddy himself is dark.*

Clearly, society places such an emphasis on race that people of the same race starts to discriminate against their own kind. An example: Recently (March, 2009) the management company for Sean "Diddy" Combs CIROC Vodka sent out a casting calling searching for: "White, Hispanic, or Light skinned African Americans." Many responses to this casting call brought back the idea of the "Brown Paper Bag Test" (read an article on BPB test...http://www.sptimes.com/2003/08/31/Columns/The_paper_bag_test.shtml) and in this sense, this was the case since if women were darker than a brown paper bag they were told they need not to apply for this casting call.

In Response: Diddy made a tweet that he "loves all women of all shapes and sizes, lets go people, we are all beautiful children of God." I'd hope he believes this idea especially since he himself does not have the favorable skin tone.

While Diddy may not have had a direct connection in the casting call, he is still endorsing CIROC.

What is it going to take for people to understand that there are many different shades, and colors? There are light skinned people who are beautiful but there are also dark skinned people who are just as/sometimes "more" beautiful. Society places so much emphasis on the white race because of the dominance in our society that they try to place a hierarchy on shades, basically like a shade hierarchy.

*Right click on title to see the Diddy commercial*